Effectively Impacting the Consumer

  What was done successfully to meet the wants and needs of the target audience? Tampa International Airport (TPA) went above and beyond by transforming a simple lost-and-found moment into an unforgettable story, which truly touches my heart working in the hospitality industry. When a young boy left behind his stuffed tiger “Hobbes,” the airport staff didn’t just return the toy, they created a photo story of Hobbes’ big adventure around the airport. This imaginative act catered to the emotional needs of both the child and his family while delighting a much broader audience with Hobbes’ story. The campaign connected deeply with parents, travelers, and anyone who’s ever had a sentimental attachment to a toy or object. How was the social and consumer experience addressed? Was this done successfully? TPA turned a routine situation into a magical and highly shareable moment with not only the family but anyone who read this story. By sharing Hobbes’ journey on social media, the airport...